Artificial intelligence (AI) is a key technology of the 21st century and offers great opportunities for technology, society and the modern working world. AI helps to make large amounts of data manageable and usable. In addition, AI offers unprecedented opportunities to increase the efficiency of conventional business processes and optimize their quality through intelligent data networking and processing.

The use of AI is an integral part of the digital transformation at the BMW Group. The company is already using AI along the entire value chain, generating added value for customers, products, employees and processes. The Data & AI initiative, which deals with data analytics and machine learning across the board, also ensures rapid networking, knowledge and technology transfer throughout the company.

The approach is characterized by a holistic and sustainable approach that not only identifies new technologies, but also thinks about their value creation across the company.

The BMW Group portfolio creates transparency about the use of technologies that make data-based decisions. It currently comprises over 600 use cases.

Digitalisation is a key factor in the current transformation of the automotive industry – and its influence on business processes, product features, services and business models only continues to grow. In order to actively shape this development, the BMW Group has defined its expectations for the responsible use of digital technology in all these areas and made its position on this subject binding.

This digital identity is encapsulated in the company’s five guiding principles for the use of modern information and communications technology. With these guidelines, the BMW Group puts people at the heart of digital innovations, sets high standards for safety of use and cybersecurity and pledges to achieve broad participation within the company. Transparency and protection of privacy are further prerequisites for customers, employees and the public to be able to place their trust in existing and future BMW Group processes, products and services. This approach thus aligns the digital identity with the company’s overarching objectives.