Long-range investments
“We build more than just cars.” This is the principle that guides us in South Africa and in the BMW Group worldwide. It expresses a corporate philosophy that extends far beyond simply developing and producing premium vehicles. With a multinational workforce and locations on six continents, the Company has established itself as a global pacesetter for the mobility of the future. The BMW Group measures its success based on more than just economic indicators – and also considers the added value it generates for society and how sustainably it uses natural resources.
In 1973, the BMW Group opened a plant in Rosslyn, which was its first production facility outside Germany. Today, 50 years later, South Africa is firmly established in the global network. In addition to the plant in Rosslyn, the BMW Group also has a sales company for the BMW, MINI and BMW Motorrad brands, a BMW Financial Services company and the BMW IT Hub in South Africa.
The South African company has succeeded in striking a balance between its economic, environmental and social responsibilities, and is putting the BMW Group’s 360-degree sustainability approach into practice at a local level.
As a corporate citizen, BMW Group South Africa is making a local contribution to solving social challenges. It is also breaking new ground in the process, as the Company has established the first commercial biogas plant in the country with Bio2Watt. The innovative PowerUp system stabilises the energy supply at a school. And the ambitious YES programme is tackling the high level of youth unemployment in the country.
A look back at five decades of the BMW Group in South Africa also serves as a compass to guide the Company into the future, as it demonstrates how responsible, bold and decisive actions can pay off in the long run.
LEGENDS
OF ROSSLYN
19
1968
Praetor Monteerders, based in Pretoria, South Africa, begins assembling BMW cars at its Rosslyn plant.
1973
The BMW Group acquires Praetor Monteerders, marking the start of its operations in South Africa.
The Company founds BMW Group South Africa (Pty) Ltd. and establishes its first site outside Germany at the Rosslyn plant.
1983
Rosslyn lays the foundation for its further growth by exporting components to Germany.
Over the next four decades, it grows from a local assembly plant into a global production facility. Today, the Rosslyn plant produces custom-made vehicles for customers all over the world.
1996
Upgrade for Rosslyn: The BMW Group makes extensive investments and expands the South African production facility into a “world-class plant” that meets cutting-edge global standards.
20
2004
The BMW Group celebrates ten years of democracy in South Africa and auctions off ten special editions of the BMW 319i, signed by Nelson Mandela.
The proceeds from these “Democracy Cars” benefit the Nelson Mandela Children’s Fund.
2015
BMW Group South Africa concludes a power supply agreement with Bio2Watt.
From this point on, part of the Rosslyn site’s energy needs are covered by a biogas plant which generates green electricity from organic waste.
2022
The BMW Group has supported educational projects in South Africa for over a decade. It now expands its commitment and begins working with the Lethabong Secondary School.
It also introduces the PowerUp system to provide a stable energy supply at the Ntsha Peu elementary school and works with the Youth Employment Services (YES) organisation to combat high youth unemployment.
2023
The BMW Group celebrates its 50th anniversary in South Africa and launches a partnership with UNICEF to support South African youth. It also announces the next step for the Rosslyn plant: electrification under its global BMW iFactory concept.