
The BMW Group achieved its revised sales and financial performance targets in the 2024 financial year.
Deliveries declined slightly compared to the previous year. This was partially due to the temporary delivery stops related to the supplied Integrated Brake System (IBS). Reduced demand in China also had a negative impact on sales volumes. The EBIT margin in the Automotive segment reached just 6.3%, which was short of our strategic target range of 8 to 10%. However, we did meet the revised corridor of 6 to 7% which we announced on 10 September 2024. We remain committed to our long-term target range of 8 to 10%.
We will continue to make strategic investments to secure the future of our Company. As planned, both investments and research and development expenditure reached peak levels in 2024. Despite the high level of investment, we generated a free cash flow of nearly € 5 billion for the year as a whole – an impressive testament to the BMW Group’s financial strength.
The BMW Group remains focused on profitability and long-term growth. This will be the foundation for future projects like the NEUE KLASSE, which have a vital role to play in ensuring the BMW Group’s continued success.
Starting in 2025, we will also be significantly reducing both costs and investments from the peak levels of 2024.
I hope you enjoy reading the online version of the BMW Group Report 2024. Be inspired by the stories and discover what makes the BMW Group truly unique.
Happy reading.
Walter Mertl
Member of the Board of Management of BMW AG, Finance
Selected Topics
Research cooperation: BMW Group and University of Zagreb optimise battery cell production with artificial intelligence
BMW Group and Rimac Technology agree on long-term partnership
High-tech in production: BMW Group enables automated driving for new vehicles
BMW Group enters next phase with Catena-X: carbon measurements from raw material through to end product modelled in a data chain for the first time
All 1,066 pillars of the high-voltage battery assembly plant are in place
Transformation to e-mobility: BMW Group’s Munich plant to produce exclusively all-electric models from the end of 2027
BMW Group makes further investment in Plant Landshut: German component manufacturing facility continues its transformation to electric mobility
“The heart of e-mobility at the BMW Group”
BMW Group Plant Regensburg sets new record, with 100,000 all-electric vehicles produced in 2024
Schulklassen denken die Mobilität der Zukunft neu
Innovative direct recycling at the BMW Group: new Competence Centre in Lower Bavaria returns battery cell raw materials to the loop
BMW Group scores circular economy win with high-voltage batteries
BMW Group Recycling and Dismantling Centre: 30 years of setting the pace for the circular economy
Yet more in-car entertainment for current BMW and MINI models: Paramount+ further enriches the digital customer experience
Mattel, AirConsole, and BMW Group announce world premiere of UNO® Car Party! for in-car gaming
BMW Group maintains BEV growth path in challenging market situation in 2024
BMW Startup Garage to road-test revolutionary e-drive by DeepDrive
The BMW Group continues to reduce EU fleet-wide carbon emissions in 2023
Dauerhaft neue Fachkräftepotenziale im Inland erschließen. Fünf Großunternehmen eröffnen gemeinsam mit JOBLINGE das basecamp München
“An invitation to step up and get involved”
BMW Group diesel from the factory with HVO 100 – CO2 savings straight off the production line
Innovative “3D human simulation”: BMW Group Plant Regensburg uses virtual tools to plan assembly processes years ahead of NEUE KLASSE series launch
“Good boy, SpOTTO”: robotic dog scans and monitors manufacturing equipment at BMW Group Plant Hams Hall
BMW of North America and Redwood Materials establish partnership to recycle lithium-ion batteries
New tech firm formed by automakers to help manage flow of data and energy between EVs and power grid
Successful test of humanoid robots at BMW Group Plant Spartanburg
BMW M Visionary Materials Seat wins 2024 Altair Enlighten Award in the Sustainable Process category
New BMW Panoramic iDrive revolutionises vehicle operation: visionary technology package for the NEUE KLASSE celebrates world premiere at CES 2025
IONNA enters national release phase
First North American press shop: the BMW Group further expands its US commitment
BMW i Ventures announces investment in Phoenix Tailings to expand and stabilize the processing of rare earth elements in the USA
BMW Championship raises $10.2 million for the Evans Scholars Foundation and is named “Tournament of the Year” for the sixth time
Endurance test for Heart of Joy: the BMW Vision Driving Experience
BMW Group Plant Debrecen picks up the pace, as the first NEUE KLASSE test vehicles roll off production line
Construction of high-voltage battery assembly gets underway at BMW Group Plant San Luis Potosí
More and better education in science, technology, engineering, and mathematics for 26,000 girls in Mexico
BMW Group South Africa’s electrifying start of production of the new BMW X3
BMW Group South Africa powers career and educational development to mark Youth Month 2024
BMW Group is electrifying Plant Araquari
BMW Group launches construction of high-voltage battery assembly plant in Thailand
BMW Group and Tata Technologies establish BMW TechWorks India – a joint venture to drive automotive software and business IT innovations
BMW and UNICEF join hands to empower children in rural India with STEM skills, focusing on gender equality and inclusive education
BMW TechWorks Romania: BMW Group and NTT DATA accelerate digital transformation with new IT hub
BMW Group and Toyota Motor Corporation take collaboration to the next level to offer fuel cell electric vehicle options for passenger cars
Production milestone in Shenyang: BBA reaches 6 million vehicles
Intercultural Innovation Hub 2024: United Nations Alliance of Civilizations and the BMW Group honour ten international grassroots organisations
As a global company, we are a part of society. For this reason, we proactively promote exchange with various stakeholders through our unique BMW Group XChange platforms.
BMW Group XChange