Dimensions of growth Operational excellence – the basis for long-term success

It delivers the brand’s signature blend of driving pleasure and unique customer experience.

The BMW Group regards operational excellence as both something to aspire to and an obligation. This is how it not only advances the development of the automotive industry but also sets benchmarks for its competitors, thus safeguarding its business model.

It continues to grow profitably, increase its market share and create added value for shareholders, employees and society.

The BMW Group’s strategy is rooted in facts, experience and constant adaptability. That is why it is robust and resilient, even – and especially – when the Company is faced with challenging conditions.

The BMW Group stays on course to achieve its long-term goals and is highly flexible in responding to unexpected developments in its environment.

Key to this is its non-technology-specific approach to drivetrains, which centres on real market developments. This is the prerequisite for making the best possible use of the potential that each market and region has to offer.

Whether it is a combustion engine, plug-in hybrid, all-electric or, from 2028, hydrogen vehicle: the BMW Group can offer the right solution for every type of mobility requirement worldwide.

The BMW Group proves that an open approach to technology can go hand in hand with climate protection. In 2024, the Company again remained well below the EU’s stringent fleet-wide carbon emissions target.

It is in this context that stepping up the production of its all-electric models plays a key role. Last year, e-mobility was once again the biggest growth factor for the BMW Group. The BEV share is expected to increase further in 2025.

The BMW Group works consistently on the integration and industrialisation of the very latest technologies and ongoing digitalisation along the entire value chain.

The use of artificial intelligence, for instance, is already playing a key role in the fields of research and development as well as production – and in the optimisation of processes in general.

AI generates new impetus for efficient cooperation that optimises resources. And what is more, it opens up new opportunities to take the customer experience to a whole new level.

In an increasingly fragmented world, the BMW Group’s global footprint is a key strategic advantage that sets it apart from the competition.

The ability to anticipate the latest developments at an early stage is a major asset. It has led, among other things, to the establishment of a global value chain.

The BMW Group’s extensive presence in all key economic regions – from research and development, production and sales to local supply chains – enables it to respond quickly to unforeseen events, thus making the Company resilient as a whole.

The BMW Group is consistent in implementing its strategic “local for local” approach across its entire global production network. The Company keeps a firm eye on all technologies and the overall requirements of its value chain.

This is best exemplified by the locations where high-voltage storage systems are produced in Europe, America and China. Its globally diversified approach makes the BMW Group one of the few genuine global players in the automotive industry.

2025 is the year of the NEUE KLASSE, which is set to make the future of mobility a reality. The NEUE KLASSE is more than just a vehicle. It is a completely new, all-electric generation of vehicles and will be the BMW Group’s technology booster in the years ahead.

The Company has already provided a glimpse of the pioneering technologies that feature in the NEUE KLASSE.

The BMW Panoramic iDrive, for example, redefines driver-oriented focus and allows for an unprecedented form of interaction between driver and car.

The BMW Vision Driving Experience shows how the BMW Group is taking its signature driving pleasure to a whole new level in the NEUE KLASSE: this development prototype not only gets the hearts of all BMW fans racing, but is also an impressive example of what is possible in terms of engineering.

All future products stand to benefit from the technological advancements of the NEUE KLASSE. This is made possible by the use of its technology clusters, which can be integrated into any vehicle in the future regardless of the drivetrain technology.

The NEUE KLASSE will start production with the BMW iX3, a Sports Activity Vehicle in the high-volume X segment, at the new BMW Group plant in Debrecen, Hungary, at the end of the year. This will soon be followed by the launch of a Sedan in the current BMW 3 Series segment at the main plant in Munich.

A total of at least six NEUE KLASSE models will be launched in the global production network within a period of 24 months. At present, there are no other manufacturers anywhere near to bringing such a ground-breaking project to market.

The BMW Group has been making engineering history for well over 100 years. Its capacity for innovation shapes the global automotive industry.

The Company always provides the right answer to challenges and transforms new ideas into efficient and commercially successful products. The needs and wishes of its customers guide its actions.

This means that the BMW Group is well positioned, both today and for the future. Its strategy charts the course and sets the pace in key areas. Others take their lead from it.

The BMW Group will continue to lead the way in the future – with a forward-thinking vision, self-confidence and awareness of its own strengths.