Nahaufnahme der vorderen Motorhaube eines BMW Visionsfahrzeug, die mit Tarnfolie bedeckt ist, um das Design zu verbergen.
Nahaufnahme der vorderen Motorhaube eines BMW Visionsfahrzeug, die mit Tarnfolie bedeckt ist, um das Design zu verbergen.

Joy of Driving

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08:06
This audio version was artificially generated.

The BMW brand is known worldwide for delivering sheer driving pleasure. With the introduction of the NEUE KLASSE, the brand presents the Next Ultimate Driving Machine – a seamlessly integrated blend of innovation and performance.

This includes the new Panoramic iDrive and four intelligent Superbrains to ensure a next-level driving experience. And all future models will also benefit from the NEUE KLASSE.

Bringing technological leaps in every area together to form a perfectly balanced whole: this is the secret behind sheer driving pleasure.


A prime example of the BMW Group’s unique expertise is the new BMW Panoramic iDrive – the display and control concept of the future for the BMW brand.

Zwei BMW Visionfahrzeuge stehen nebeneinander, im Hintergrund sind hohe Berge.

A prime example of the BMW Group’s unique expertise is the new BMW Panoramic iDrive – the display and control concept of the future for the BMW brand.

Ein Mann steht mit dem Rücken zur Kamera und blickt in einen abstrakten Raum auf eine Lenksäule.

An advanced

take on

driver-oriented
focus

“Hands on the Wheel, Eyes on the Road” – this principle is at the core of the new BMW iDrive and its four central elements: the BMW Panoramic Vision, the Central Display, the multifunction steering wheel and the BMW 3D Head-Up Display.

A focus on the driver and personalisation deliver an even more emotional and intuitive experience. All four components work together in perfect harmony, like a well-tuned orchestra. The BMW iDrive makes sure that drivers get the information they need in the right place and at the right time.

Unscharfes Lenkrad im Anschnitt im Vordergrund, dahinter ist ein Display mit „Welcome“ und einem Avatar-Profilbild.

A focus on the driver and personalisation deliver an even more emotional and intuitive experience. All four components work together in perfect harmony, like a well-tuned orchestra. The BMW iDrive makes sure that drivers get the information they need in the right place and at the right time.

BMW’s intelligent and high-performance Operating System X is the brains behind the new display and control concept. Over-the-air updates keep the car’s software up to date at all times. The software brings physical and digital experiences together.

Get ready

for a

driving

experience

that sets

new

standards!

Which driving mode do
you feel like using today?
BMW Panoramic Vision iDrive im Personal Mode. BMW Panoramic Vision iDrive im Sport Mode.

Use MyModes to adjust multiple vehicle functions and settings at the same time. The new HypersonX sound concept transforms every drive into an auditory experience. Set your preferences once with MyModes and access them via the ergonomically positioned Central Display at any time. Enjoy having an optimised and intuitive menu system at your fingertips. The bright and high-contrast display remains clearly visible, even in direct sunlight.

Get the information
that matters to you

The BMW Panoramic Vision Display is the heart of the new BMW iDrive. It projects driving information across the entire width of the windscreen for all to see. The most important driving information appears on the left, while the centre and right sections can be customised by the driver by moving content from the Central Display to the windscreen. Arrange up to six widgets like weather or compass however you like so that all the information you need is available at a glance.

Ready to go

Enter a destination via touch or with a voice command, and the 3D Head-Up Display will project your navigation guidance directly onto the road. Additional details about roads and junctions are shown on the BMW Panoramic Vision Display on the windscreen and Central Display.

Incoming call
Das Multifunktionslenkrad wird von zwei Händen rechts und links gehalten.

The multifunction steering wheel is based on the Shy Tech concept. Illuminated buttons show available functions and disappear when they are not needed. The steering wheel buttons are laid out in a familiar way: driving assistance on the left and media controls on the right. Textured surfaces and haptic feedback make it easy for you to operate them without taking your eyes off the road.

Intelli­gent foundation

The new digital nervous system of the NEUE KLASSE showcases the BMW Group’s expertise in integrating hardware and software at an unparalleled level.

Das Rücklicht eines BMW Autos in Tarnfolie leuchtet rot.

It comprises four high-performance computers: the Superbrains. These control driving dynamics, automated driving, infotainment features and core functions like climate and comfort, vehicle access and lighting.

Ein BMW mit Tarnfolie steht vor einem geschlossenen Rolltor in einem stimmungsvoll beleuchteten Raum. Rechts an der Wand leuchtet in Neon der Schriftzug „Heart of Joy“, links ein Herz.

It comprises four high-performance computers: the Superbrains. These control driving dynamics, automated driving, infotainment features and core functions like climate and comfort, vehicle access and lighting.

These units are significantly more powerful than previous systems and are already prepared for future software updates, including AI-driven features. The wiring harness of the digital nervous system has been radically refined, making it 30 percent lighter.

Wild at

heart

One of the Superbrains, the Heart of Joy, unites drivetrain and driving dynamics functions in a single high-performance computing unit for the first time.

The Heart of Joy runs the new BMW Dynamic Performance Control software, which processes data ten times faster than before. This leads to maximum dynamics, precision, efficiency and assurance – sheer driving pleasure.

Ein undefiniertes Autobauteil trägt die Aufschrift „THE HEART“, links daneben ist ein Herz-Icon.

The Heart of Joy runs the new BMW Dynamic Performance Control software, which processes data ten times faster than before. This leads to maximum dynamics, precision, efficiency and assurance – sheer driving pleasure.


The unit makes sure that the drivetrain, brakes and recuperation system are intelligently aligned for optimal energy efficiency. The recuperation brake system even extends your driving range.

Next-Level driving pleasure

The BMW Vision Driving Experience (VDX) is a high-performance test vehicle that showcases how this feels in action. This vehicle is not intended for series production. It pushes physics to its limits and proves that the Heart of Joy can still provide outstanding performance in extreme conditions, such as 18,000 newton-metres of torque.

The VDX provides BMW’s driving dynamics engineers with valuable insights which will be used to further refine the BMW Dynamic Performance Control system. The entire product lineup will benefit from this rigorous testing process.


Fewer interventions are required and the vehicle stays on track with even greater precision and stability. At low speeds, such as in stop-and-go traffic or parking, direct signal transmissions and speedy data processing keep manoeuvres smooth and effortless.

Der Rennfahrer Jens Klingmann steht vor einem BMW mit Tarnfolie.

Fewer interventions are required and the vehicle stays on track with even greater precision and stability. At low speeds, such as in stop-and-go traffic or parking, direct signal transmissions and speedy data processing keep manoeuvres smooth and effortless.

The “Heart of Joy” takes BMW’s signature driving pleasure to the next level, particularly in dynamic driving.

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