The BMW Group is the world’s leading provider of premium cars and motorcycles and the home of the BMW, MINI, Rolls-Royce and BMW Motorrad brands. We charted our course into the future long ago, placing sustainability and resource conservation at the heart of everything we do – from the supply chain and production through to the end of the use phase of all our products. What’s more, just like our cars, our services are all about the customer and make the perfect complement to our innovative mobility offering.
EXCITING BRANDS IN EVERY SEGMENT.
FOUR UNIQUE BRANDS.
Every person is unique. The products and services offered by the BMW Group brands are just as individual. In everything they do, the brands focus on the needs of today's and tomorrow's customers, creating personal experiences - individual and unmistakable.
BMW.
Joy is our motivation. At BMW, we create it with the perfect blend of dynamism, sportiness, groundbreaking innovations and breathtaking design.
MINI.
MINI has a history of reinventing itself – but has never lost sight of its heritage and tradition. Its constant evolution and role as a trend-setter have earned it a huge global fan base.
Rolls-Royce.
The world’s most exclusive manufacturer of luxury automobiles. Famed for its superlative quality, exquisite craftsmanship and minute attention to detail.
BMW MOTORRAD.
BMW Motorrad is synonymous with passion, dynamism, design, technology and innovation – with fascinating products and bespoke solutions.
DRIVEN BY INNOVATION AND SUSTAINABILITY.
BMW NEUE KLASSE.
BMW NEUE KLASSE.
From the middle of this decade, the BMW Group’s product range will centre on a vehicle architecture that’s geared fully and completely towards electric drives. We will introduce it in the BMW brand’s high-volume core, in a Sports Activity Vehicle and a Sedan in what’s currently the 3 Series segment.
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MINI FAMILY.
MINI FAMILY.
The new MINI family builds on the latest BMW tech stack. Smart, emotive hallmark functions such as the Experience Modes and voice assistant are taking the MINI brand into a fully electric and digital future.
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ROLLS-ROYCE.
ROLLS-ROYCE.
The Rolls-Royce Spectre sets the direction for the future of the Rolls-Royce brand and has been its mission since day one. The forthcoming electric vehicle is synonymous with effortlessness, performance and permanence – and an unequivocal declaration of intent that signals to the world what Rolls-Royce stands for. In current and future decades.
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BMW GROUP SERVICES.
The BMW Group also offers a wide range of mobility solutions above and beyond its innovative cars and motorcycles – with the Alphabet Fleet Management subsidiary, BMW Group Financial Services and Designworks. Customer excellence. Every day.
Alphabet.
The focus at Alphabet is on corporate customers, for whom we are the leading provider of innovative fleet management and outstanding business mobility.
BMW Group Financial Services.
BMW Group Financial Services is a leading provider in the automobile sector. We have about 8,500 employees worldwide and work with sales organisation and dealerships to take care of our customers across the globe.
Designworks.
A BMW Group subsidiary, Designworks is a globally active creative consultancy. With studios in North America, Europe and Asia, we have been shaping the future and experience of mobility for more than 50 years – above and beyond the realms of the automobile.
Learn more.
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