By 2025, the BMW Group aims to increase the proportion of women in the workforce in general as well as in management positions to between 20 % and 22 %. BMW AG is aiming for a proportion of 17 % to 19 % of women in the total workforce and 19 % to 21 % in management positions. To achieve this target, BMWAG carefully analysed the effectiveness of its existing measures and programmes during the year under report, focused on specifically optimising them to suit requirements and derived new measures. These include, for example, new formats for the targeted promotion of young female managers and the option of filling management positions with two people at the same time in a form of joint leadership. In addition, the BMW Group ensures a high proportion of women in its young talent promotion programmes and is committed to a seamless return to working life after parental leave. 

Since we are looking to implement lasting changes, we begin by promoting young talent and trying to interest more women in technical professions.

Long-term measures to recruit more female employees include our academic youth talent programmes and vocational programmes with a special focus on women.

In the young talent programs, the share of female trainees in the Global Leader Development Programme increased in 2020 during the period under review. In the student development programs (Fastlane, SpeedUp), women made up around 33% of participants. In this way, we hope to pave the way for a new generation of managers that includes more women, has a high level of technical expertise, is well networked and has increased awareness of cultural and social issues.

One challenge for our young talent programmes is that women are still generally underrepresented in engineering studies and technical professions. Our approach is therefore to promote an interest in technology at an early stage. To achieve this, we have implemented a wide range of measures at BMW AG:

• Girls’ Day, since 2011 also Boys’ Day 
• School-Economy Initiative
• Junior Campus at BMW Welt in Munich and the German Museum of Technology in Berlin
• Trial internships and  technology camp for girls 

For many years now, the BMW Group has actively supported young talent through the provision of free vehicles for training facilities at home and abroad.

As a result, trainees, technicians and engineers have the opportunity to acquire, broaden and deepen their knowledge using current models. The vehicles provided are equipped with the most varied drive concepts ranging from the latest petrol or diesel variants to hybrids and all-electric vehicles such as the BMW i3. Furthermore, motorcycles are also provided.

With this commitment, the BMW Group supports vocational training facilities and technical universities to consistently adapt training and research to the latest technological innovations and promotes training in the area of electric mobility.

More than 1,700 vehicles are deployed “in the service of vocational training“ worldwide.

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The BMW Group places great emphasis on maintaining and promoting the health and the performance of its employees. It therefore encourages personal responsibility and designs its work environments with the idea of maintaining the health of its people in the long term. In line with this strategy, employees at all BMW Group locations have a comprehensive health management system available to them. The Group’s very high standards of occupational safety also serve as a preventive measure.

Since 2011, the BMW Group has combined a set of coordinated measures to promote the health and performance of its workforce within its health initiative programme. A range of campaigns inform the workforce on subjects such as addiction prevention or ways of maintaining good mental health. Regular campaign days, dialogue events and training courses address current health topics such as nutrition, exercise and fitness, cancer prevention or mental resilience and raise awareness of these issues accordingly. Due to the unprecedented circumstances caused by the pandemic, many of these events took place virtually.

Occupational safety is one of the BMW Group’s foremost preventive measures for protecting and maintaining the health of its workforce. The strategy is based on a comprehensive management system that not only meets legal requirements applicable at the Group’s various locations, but frequently goes beyond them. Accordingly, the BMW Group is committed to ensuring and certifying the highest level of occupational safety at all its locations. The right to occupational health and safety is also a key feature enshrined in the BMW Group’s Code on Human Rights and Working Conditions. In the Code, the company undertakes to consistently comply with currently applicable occupational health and safety legislation worldwide and also to set its own additional standards for improving occupational safety.

Being socially responsible forms an integral part of how many BMW Group employees see themselves. They take societal challenges seriously and act on their own initiative, voluntarily and outside of working hours. They do this in many ways. For example, there are team activities during our ‘Social Days’. Other employees dedicate their time to long-term projects, with some putting their professional skills to use or even developing social business ideas.