Our global network of Technology Offices plays a vital role in securing the BMW Group’s innovation leadership and is a key aspect of our open innovation approach. For the BMW Group, open innovation means:
- Actively identifying new technology trends and being open to them (Technology Trend Radar)
- Tapping into external and internal innovation potential (startups, intrapreneurs, cross-industry technologies, universities)
- Thinking about AND beyond our core business, i.e. also beyond the car
- Building new collaborations (BMW Startup Garage)
- Acting quickly, in an agile manner, with proof of concept projects and minimum viable products
- Transferring innovations sustainably into the BMW Group