BMW Group Open Innovation is driven by one clear vision: to be the world’s best Corporate Entrepreneurship Unit. Everything we do is measured against four concrete deliverables:
- Attractiveness for innovators — we curate programs that make startups, researchers, cross‑industry partners, and BMW intrapreneurs feel at home and heard.
- Impact for BMW Group — every project is tied to business‑relevant KPIs and moves the needle for our brands, products, and processes.
- Sustainability — economic and ecological: proofs of concept must create enduring value for people, planet, and profit.
- 80/20 portfolio rule — about 80% of projects accelerate current BMW Group priorities with internal partners, while 20% explore bold Horizon 3 breakthroughs.
By combining user‑centric co‑creation with this disciplined mix, we connect the right partners, leverage collective strengths, and deliver market‑ready solutions — securing innovation leadership for the BMW Group and everyone who builds with us.
Dr. Manuel Schneider
Head of BMW Open Innovation
