DE
News Press Careers
News Press Careers
Contact

BMW Open Innovation.

Page Overview
The text "BMW Open Innovation" in large white font on a gradient background transitioning from turquoise to blue.
Man with short blonde hair wearing a black t-shirt stands in a room with wooden shelves and a modern, minimalist design.

BMW Group Open Innovation is driven by one clear vision: to be the world’s best Corporate Entrepreneurship Unit. Everything we do is measured against four concrete deliverables:

  • Attractiveness for innovators — we curate programs that make startups, researchers, cross‑industry partners, and BMW intrapreneurs feel at home and heard.
  • Impact for BMW Group — every project is tied to business‑relevant KPIs and moves the needle for our brands, products, and processes.
  • Sustainability — economic and ecological: proofs of concept must create enduring value for people, planet, and profit.
  • 80/20 portfolio rule — about 80% of projects accelerate current BMW Group priorities with internal partners, while 20% explore bold Horizon 3 breakthroughs.

By combining user‑centric co‑creation with this disciplined mix, we connect the right partners, leverage collective strengths, and deliver market‑ready solutions — securing innovation leadership for the BMW Group and everyone who builds with us.

Dr. Manuel Schneider
Head of BMW Open Innovation

The future
in our sights.

Always staying one step ahead and shaping the mobility of the future is an important part of our company’s philosophy. We therefore work tirelessly to find innovative solutions today for the issues of tomorrow.

The text Crowd Innovation in white font on a purple background, with an oval symbol between the words.
BMW Crowd Innovation.
BMW Crowd Innovation is the innovation collaboration platform of the BMW group. The BMW Crowd Innovation Platform enables innovators to tap into the swarm intelligence of internal and external innovation crowds. This way, new ideas and technical solutions for solving current and future problems can be identified accurately.
The Text "Incubator"in a modern font, with an oval symbol around the 'O' in the middle.
BMW Incubator.
The BMW Incubator is a dynamic program designed to turn ideas and business models into reality. It offers the tools, expertise, and space that innovators need to transform their concepts into innovative, customer-focused pilot projects.

Our innovation
formats.

Three images: on the left, a sign with 'Solid Power', in the middle, a smartphone on a table, on the right, an arm holding a control unit with a round display.

Tech Offices.

Our global network of Technology Offices plays a vital role in securing the BMW Group’s innovation leadership and is a key aspect of our open innovation approach.

Modern office space with wooden paneling, a round table, and black chairs. BMW Startup Garage is displayed on the wall in the background.

BMW Startup Garage.

BMW Startup Garage is the BMW Group’s venture client unit. It is seeking out innovations that deliver real benefits for the BMW Group’s products, services, systems and processes. The aim of the programme is to evaluate startups and enable them as long-term partners for the BMW Group, as a way of strengthening the company’s innovation leadership.

BMW Open Innovation
FAQ.

The BMW Group is a provider of premium mobility.  Among other aspects, premium means offering innovative products and clever solutions that inspire our customers. What drives us every day is the motivation to always bring the best product or service to the market. Cross-industry collaborations and cooperation with tech startups help us to secure our innovation leadership in the future.

There is no better place than Munich for us to quickly integrate new technologies into our vehicles and build a business development network with BMW decision-makers. That is because our global headquarters are also located in Munich. It is here where we define our innovation strategies and develop our vehicles.

No! In fact, some of our most interesting innovations were sparked in other industries. There are numerous technologies or use cases that no one in the automotive industry has thought of yet. And that is what we are looking for.

Even though most of our innovation projects are confidential, there is a selection of success stories for all of our four innovation formats. Feel free to take a look!

 A group of five people are having a cheerful discussion.
Partner with us.
Ready to collaborate? Partner with the BMW Group. The BMW Startup Garage is looking to partner with top startups like yours!