Research into new drive technologies is one of our top priorities. Future mobility lies in the optimisation and development of drive technologies. And that’s why hydrogen is so important. Over the coming years, our strategic focus will be mainly on electric mobility – specifically on the Neue Klasse, due for launch in 2025.

Artificial intelligence offers unprecedented opportunities for smart data processing and enhancing the quality of our processes. At the BMW Group, we see AI as integral to the digital transformation, and we actively carry out research in different fields into how it can be used and improved. As we do so, our focus throughout is on legal and ethical issues, ensuring the new technology is used responsibly.

Modern driving is connected, technologically advanced and increasingly automated. With the help of smart systems, vehicles adapt to the driver and their needs while also enhancing safety. New features and technologies are currently being developed for the five levels of autonomous driving, with levels 1 to 3 already available in BMW models. Supported by AI and machine learning, we continue to work on new technologies that will expand and advance autonomous driving. 

Tomorrow’s production is already happening today: the BMW iFACTORY is the BMW Group’s vision for the transformation of car production. Digitalisation, efficiency and sustainability are very much in the foreground, while at the heart of every process is the humans that shape it. The BMW iFACTORY is a holistic approach to grow the success of electric cars.

The BMW Group is advancing vehicle connectivity – with Connected Car. Closely entwined, mobility and the digital world are formative to the driving experience of today. The possibilities of the Connected Car and its interplay between hardware and software will set the stage for autonomous cars of the future. From infotainment to entertainment, every aspect of the car is connected.