With BMW and MINI CarData, the BMW Group is continuing to expand its future-oriented premium services, enabling service providers to provide new, innovative and individually tailored services to BMW and MINI customers based on data from their vehicle (available for BMW customers and, in the EU, MINI customers).
The requirement is that a customer must give the service provider express permission for the release of their data and must have a telematics-enabled vehicle allocated to a BMW ConnectedDrive or MINI Connected customer account.
The BMW Group is one of the first automobile manufacturers to introduce this service and execute it in accordance with the EU General Data Protection Regulation (EU-GDPR) and the California Consumer Privacy Act (CCPA). CarData is an implementation of the “Extended Vehicle Approach”, which is supported by the German Association of the Automotive Industry (VDA).