Neue Klasse – a new era of electric mobility.
Company 01.09.2023 5 Min.
Neue Klasse – a new era of electric mobility.

The entire BMW Group is changing with the all-electric Neue Klasse models. From design and development to production and distribution, it is time for new ideas and a new approach. The Neue Klasse is the result of the company's ongoing transformation with the aspiration to make individual mobility more intelligent, more human and responsible. Electromobility, digitalisation and circularity are at the heart of what is probably the biggest transformation in the long and distinguished history of the BMW Group. Transformation is already permeating many areas of the BMW Group.

Key facts and milestones regarding the Neue Klasse.

MARCH 2024: THE NEUE KLASSE AS A SPORTS ACTIVITY VEHICLE. THE BMW VISION NEUE KLASSE X.

The BMW Vision Neue Klasse X takes the aesthetics, technology, sustainability and philosophy of the Neue Klasse to the Sports Activity segment. The Vision Vehicle offers a glimpse of the future of BMW X models, starting from 2025.

Together with the BMW Vision Neue Klasse, the
BMW Vision Neue Klasse X showcases the breadth of our future BMW model line-up. The Neue Klasse reflects the variety of all the models that customers want today and in the future – from sporty sedan, with all its derivatives, to modern SAV family.
Oliver Zipse
Chairman of the Board of Management of BMW AG
Neue Klasse X

SEPTEMBER 2023: DIGITAL, ELECTRIC, CIRCULAR. THE BMW VISION NEUE KLASSE.

With its latest design concept, the BMW Vision Neue Klasse, the BMW Group is showcasing what the next generation of vehicles from its core BMW brand will look like.

In its design, the BMW Vision Neue Klasse reflects the beginning of a new era. For the initial visualization of the Neue Klasse, the BMW Group designers deliberately chose the form of a sporty sedan. It embodies both the historical significance of the Neue Klasse and the technological leap into the future.

The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalisation and circularity. In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era.
Oliver Zipse
Chairman of the Board of Management of BMW AG
DIGITAL, ELECTRIC, CIRCULAR.

March 2023: Outlook on the first models of the Neue Klasse.

The Neue Klasse will start out in the high-volume core of the BMW brand with a sports activity vehicle and a saloon in today’s 3 Series segment.
In total, production of at least six Neue Klasse models will begin across the worldwide production network of the BMW Group in the first 24 months.

March 2023: Global investment for e-mobility.

The BMW Group is preparing its global production network for further electrification with further investments in China, Spartanburg and Mexico, and the launch of the Neue Klasse at the new plant in Hungary.

March 2023: BMW Panoramic Vision in the Neue Klasse from 2025.

A revolutionary head-up display across the entire windscreen combines real driving pleasure and a new feeling of space and driving. As far as the BMW Group is concerned, this new experience of mobility is real, and not just the stuff of science fiction. A series derivation of the BMW Panoramic Vision technology is used in the vehicles of the Neue Klasse. 

In our revolutionary head-up display, we break down the boundaries between reality and the virtual world.”
Oliver Zipse
Chair of the Board of Management of BMW AG

February 2023: Another plant for the Neue Klasse.

The first Neue Klasse vehicles will roll off the production line at our Hungarian BMW Group plant in Debrecen from 2025, followed by the main plant in Munich. We will increase our volume capacity by integrating the Neue Klasse at the San Luis Potosí plant from 2027.

Debrecen will be pave the way for the main plant in Munich from 2026 and San Luis Potosí from 2027.
Milan Nedeljković
Member of the Board of Management of BMW AG, Production

January 2023: The extended BMW head-up display.

The BMW Group pioneered the head-up display and has been consistently advancing this technology for two decades. Projection across the entire width of the windscreen in the BMW i Vision Dee allows information to be shown on the largest possible display area. It anticipates the next generation of vehicles.

A BMW lives by its unparalleled digital performance.
Frank Weber
Member of the Board of Management of BMW AG, Development
BMW Panoramic Vision

January 2023: A digital vision of the future. BMW i Vision Dee.

BMW i Vision Dee is the name of the futuristic mid-size saloon with a new, reduced design language. “Dee” stands for Digital Emotional Experience – an even more intensive relationship between humans and automobiles in the future. The future digital functions extend far beyond the level of voice control and driver assistance systems known today, representing a fusion of virtual experience and genuine driving pleasure.

BMW i Vision Dee is another step on the road to the Neue Klasse. The BMW Group is looking far into the future with this vision – and underlining the overriding importance of digitalisation for future product generations.

With the BMW i Vision Dee, we are showcasing what is possible when hardware and software merge. In this way, we are able to exploit the full potential of digitalisation for the Neue Klasse to transform the car into an intelligent companion.
Oliver Zipse
Chair of the Board of Management of BMW AG

September 2022: Newly-developed round battery cells for the Neue Klasse.

One thing is certain for the BMW Group: high-performance, innovative and sustainably produced battery cells are the key success factor for individual electromobility of the future. The BMW Group will be launching into a new era of e-mobility with Neue Klasse models from 2025, for the first time using newly developed, round battery cells that are perfectly matched to the new architecture. This sixth generation of lithium-ion cells represents an enormous technological leap: the energy density will be improved by more than 20 per cent, charging speed enhanced by up to 30 per cent and range improved by up to 30 per cent. CO2 emissions are reduced by up to 60 per cent in the production of the battery cells.

Energy density increased by more than 20 per cent, charging speed improved by up to 30 per cent, and range enhanced by up to 30 per cent – a true leap in technology.
Frank Weber
Member of the Board of Management of BMW AG, Development

June 2022: A new factory in Debrecen for the Neue Klasse.

The Neue Klasse and its all-electric architecture for the BMW model portfolio of the future offer the BMW Group a unique opportunity to completely rethink automobile production in all its dimensions. The foundation stone for the Debrecen plant was laid on June 1, 2022. The plant of the future is an exemplary symbol of the strategic target image of production.

BMW iFACTORY: Lean, Green, Digital.
Milan Nedeljković
Member of the Board of Management of BMW AG, Production

May 2022: Emergence of a new vehicle architecture.

In fact, the Neue Klasse is the giant leap that the BMW Group has challenged itself with. It is the biggest future project of the company. A huge leap forward in technology. In product, technology and working model. When awarding contracts, CO2 emissions and the proportion of secondary material are key criteria in selecting suppliers. Integrated in the purchasing process. Not merely an “add on”.

The Neue Klasse is without doubt the biggest future project of our company.
Oliver Zipse
Chair of the Board of Management of BMW AG
BMW plant

March 2022: Announcement for the Gen 6 drive generation with new cell chemistry and new cell format.

The BMW Group is to launch the next phase of its transformation in 2025. The Neue Klasse is based on a new, electric-only vehicle architecture with significantly improved efficiency values for uncompromising e-mobility. The future Gen 6 drive generation will produce lower costs, more power, new cell chemistry and new cell formats.

Future Gen 6 drivetrain generation enables lower costs, enhanced performance, new cell chemistry and new cell formats.
Oliver Zipse
Chair of the Board of Management of BMW AG

March 2022: Uncompromisingly electric drive-oriented and completely new IT and software architecture.

The Neue Klasse features three fundamental aspects: a completely redefined IT and software architecture, a newly developed electric drive and battery generation, and a new level of sustainability throughout the entire life cycle.

The company is embarking on a major technological leap: the Neue Klasse will firstly feature a completely new electric drive with lower consumption and a longer range. To this end, the BMW Group is developing a new generation of battery cells.

The Neue Klasse will also receive a completely new software architecture with integrated, highly innovative construction kits: component kits, for example. E-drive kits, chassis, interior and digital kits, for example. On-board network, display-operating concept, automated driving and driver assistance systems.

The BMW Group will be realigning its product range from the middle of the decade with the introduction of the Neue Klasse, based on a vehicle architecture (BEV-only) that is uncompromisingly geared towards electric drive trains.
Oliver Zipse
Chair of the Board of Management of BMW AG

September 2021: Consistently sustainable mobility. The BMW i Vision Circular.

The BMW Group's ambition is to be a pioneer in the development of a circular economy. The BMW i Vision Circular is the world's first vehicle to be designed using 100 percent recycled or renewable materials. And this is not just talk of the future: even today, individual BMW vehicles contain up to 30 percent secondary material. The Neue Klasse takes the next big step. It is being developed with the BMW i Vision Circular mindset in terms of sustainability. In the long term, we aim to be able to build vehicles with up to 50 percent secondary materials.

At the BMW Group, resource efficiency is consistently applied throughout the entire life cycle of vehicles - from the use of materials in production and vehicle recycling to the usage phase. This is also demonstrated by the "EfficientDynamics" technology package, which has been successfully used in all BMW vehicles since 2007, as well as state-of-the-art battery technology in the BEV and PHEV models.

The BMW i Vision Circular illustrates our all-encompassing, meticulous way of thinking when it comes to sustainable mobility.
Oliver Zipse
Chair of the Board of Management of BMW AG

May 2021: First announcement of the Neue Klasse from BMW.

BMW had already reinvented itself once at the beginning of the 1960s. When the BMW 1500 was introduced at the 1961 IAA, the Neue Klasse reflected a new zeitgeist - young, dynamic, progressive. The sedan in the compact, sporty three-box design delighted the world - so much so that orders far exceeded production capacity. The BMW 1500 filled a gap in the market: as a vehicle for the middle class, it helped the company achieve great success. Today is just as much about a departure, albeit in different circumstances. The very fact that the BMW Group is once again calling an entire vehicle generation Neue Klasse is a conscious signal towards the future. For decades to come.

The Neue Klasse represents a fundamentally new product offer for the markets of the future. Its production is starting in 2025. The combined expertise of the BMW Group is being devoted to this new model generation. A decisive step in the transformation of the BMW Group.

A clear signal for the future and for the coming decades.
Oliver Zipse
Chair of the Board of Management of BMW AG

Further information about the Neue Klasse.

Sustainability
The future
Holistic design
Neue Klasse
Sustainability
The future
Holistic design
Neue Klasse
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