People, their emotions and wants, are at the forefront of all BMW Group thinking about the mobility of the future. At the BMW Group, we ask ourselves how we can create a vehicle that will become our customers’ favorite space.
This documentary provides you with an insight into the design process of the BMW Vision iNEXT and what it meant to create “My Favorite Space”. Accompany the designers to their personal favorite spaces and discover what inspired them to rethink conventional automotive design in order to create a space that never existed before.