“UNO, UNO!” – IN-CAR GAMING WITH THE BMW GROUP.
When was the last time you played UNO™? The classic card game that sees players lay down cards with matching colours and numbers was first launched in 1971. The brainchild of a barber shop owner in Ohio, UNO™ has been distributed in Germany via Mattel since 1992. Now, more than 30 years later, Mattel, Inc., AirConsole and the BMW Group are launching UNO® Car Party!.
FUN AND GAMES IN-CAR.
21 August 2024 was the big day: UNO® Car Party! was launched over-the-air, via the AirConsole platform in more than 500,000 BMW and MINI vehicles. Visitors to the world’s biggest and leading computer gaming show had already had a sneak preview at gamescom.
Stephan Durach, Senior Vice President Connected Company and Technical Operations at the BMW Group, is delighted with this development in digitalisation, which is being advanced by the BMW Group: “We continue to increase the value of the overall digital experience for our customers. Our partners AirConsole and Mattel are helping make in-car gaming into a new social experience, and I am thrilled to offer a family-favourite game like UNO™ for this exciting innovation.”
Together Mattel, AirConsole and the BMW Group have transformed UNO™ into a connected game. And what’s special about it is the fact that it can be played in a brand-new environment: the car. As soon as the vehicle is parked, occupants can connect their devices via AirConsole’s unique game controller system. They can then experience the game, which brings up to four players together for some fun and entertainment.
“UNO beautifully illustrates the strengths of AirConsole with a game accessible to everyone, a bespoke integration to the car hardware and our phone-controlled gaming experience,” said Anthony Cliquot, CEO of AirConsole. “Each player can secretly see their own cards on their phone while playing on the infotainment system of the car. This is an experience that would be impossible to achieve using only touchscreen or Bluetooth controls on the infotainment system.”
DELIVERING TOP IN-CAR ENTERTAINMENT SINCE 2022.
The partnership between the BMW Group and AirConsole has been a pioneer in in-car gaming since 2022 and brings intuitive and innovative gameplay to BMW and MINI vehicles. Besides UNO® Car Party!, other games include Who Wants to Be a Millionaire – an in-car world premiere by Sony Pictures Television, BMW Group and AirConsole. AirConsole is available in current models with BMW / MINI Operating System 9 in combination with the BMW Digital Premium / MINI Connected Package and with BMW Operating System 8.5* in combination with BMW ConnectedDrive Professional.
Why not try it for yourself – on your next break with young and old?
** Available in Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Malta, Netherlands, Norway, Latvia, Lithuania, Luxemburg, Poland, Portugal, Romania, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, United Kingdom, USA. In Australia, Japan, New Zealand, Thailand, South Africa, India, Indonesia, Singapore, Malaysia only available with Personal eSIM and BMW Operating System 8.5. Not available in BMW 2 Series Coupe, 3 Series and 4 Series.
