The Neue Klasse is the start of the new BMW model generation. It represents the BMW Group's bold departure into a new era of individual mobility.

For BMW, change and openness to new developments have always been part of its DNA – whether in the field of aircraft engines, motorcycles or the automotive sector. One example was the introduction of the "Neue Klasse" at the beginning of the 1960s. The first vehicle in this class, the BMW 1500, marked the beginning of a new era. The accompanying changes in almost all areas of the company laid the foundations for the BMW brand as we know it today - and for the BMW Group. After many decades in which BMW has proven its innovative strength time and again, another quantum leap is now imminent: from 2025 onwards, there will be a Neue Klasse that will set new standards for digitalisation, electrification and circularity.  

The Neue Klasse stands for the ongoing further development of the entire company: in production, in factory planning, and in the use of new materials and processes. A new model generation is planned that is characterised by digitalisation, electrification and circularity as well as a new design language. It is the redefinition of the BMW brand – and at the same time more BMW than ever before.

The name "Neue Klasse" is a deliberate reference to that earlier era in which BMW undertook a major transformation: the "Neue Klasse" of 1961, when the sporty BMW 1500 mid-size sedan was launched on the market and accompanied by restructuring in sales and production. With its lightweight construction and previously unrivalled aerodynamics, the car captured the spirit of the times. In addition, investments were made in new production halls, innovative manufacturing methods and a flexible production network of all BMW plants. At the same time, the company focused increasingly on automation and electronic data processing.

The changes in this decade marked a turning point in the history of the BMW Group. With their combination of innovation, design and sportiness, the BMW 1500 and its successor models 1600 and 2000 struck a chord with the times. BMW became synonymous with "Sheer Driving Pleasure" - a brand promise that still holds true today.

Then as now, it was not just about individual models or vehicle concepts, but also questions such as: how do we want to shape individual mobility in the future? Which new technologies can we use sensibly? And how can we reduce our ecological footprint?

The BMW Group's declared goal is to make mobility more human, more intelligent and even more responsible, with a lasting impact for everyone – for society and for our company. 

The first models of the Neue Klasse will be at the high-volume core of the BMW brand, starting out with a Sports Activity Vehicle and a sedan in the current 3 Series segment. A rapid rollout of further models is planned. The launch of at least six Neue Klasse models across the BMW Group's global production network is scheduled to start within the first 24 months after the start of production.

The first model will be built at the BMW Group Plant Debrecen in Hungary. The most advanced BMW plant in the world is currently being built here: the BMW Group is setting new industry standards for vehicle production here with its iFACTORY strategy. The target vision is "Electric Digital Circular Production". In the medium term, the principles of the iFACTORY will also be transferred to the other plants. Vehicles for the Neue Klasse will then also be produced at other locations around the world.

And another parallel to the first "Neue Klasse" from the 1960s: the progressive working environment makes BMW even more attractive as an employer. As part of the transition to the Neue Klasse, employees are being trained and prepared for the new era of mobility. They are therefore an integral part of the transformation, as are our customers – the people who will move and experience our vehicles.